Symrise Partners Freddy Hirsch to Spice W.Africa Food Market
Germany-based fragrances, care, flavourings, and nutrition manufacturer, Symrise AG has entered a strategic partnership with Freddy Hirsch Nigeria, a leading manufacturer of spices, ingredients, and flavours in a bid to spice the West Africa food market.
In a statement, the company said together, Symrise AG and Freddy Hirsch Nigeria are focused on boosting food innovation and nutrition in West Africa.
Under the new partnership, the companies will focus on the development, launch, and commercialization of transformational food products: general seasoning, bouillon meat, snacks, and instant noodles.
This innovative partnership will harness the flavour technology platform to deliver authentic regional and hyper-local African flavours and ingredients.
Symrise AG, global multibillion-dollar fragrances, care, flavour, and nutrition supplier with more than 10% market share and presence in 100+ countries, and Freddy Hirsch Nigeria, a leading West African manufacturer of ingredients and flavours, both with world-class Research, Development, and Application laboratories and manufacturing facilities, the statement reads.
“Africa’s projected population of 3 billion people by 2050 presents a large market for food and nutrition globally”, says Sofiane Berrahmoune, Sub Regional Director Flavor Africa Middle East.
“Symrise AG is leading in meeting the needs of its customers and with this strategic partnership with West Africa’s leading flavorhouse — Freddy Hirsch Nigeria.
“We can deliver even greater speed to market in Africa. This strategic partnership with Freddy Hirsch Nigeria will give us deeper access to valuable insights about Africa’s food industry.”
Increasing urbanization, rising incomes, a growing regional population, and evolving lifestyle changes are driving the African food flavour and enhancer ingredient market and increasing the consumption of processed foods and beverages.
The Africa food flavour and enhancer market is a small but growing market forecasted to witness a CAGR of 5.12% during the forecast period (2020 – 2025).
The global flavour and fragrance market is forecasted to reach US$36 billion in 2022 with Africa expected to play one of the biggest growth opportunities.
Speaking on the partnership, the Managing Director of Freddy Hirsch Nigeria, Kojo Brifo said, “To achieve our vision of creating authentic African flavours and tastes, we have invested in a Research, Development, and Application laboratory and a manufacturing facility with world-class quality management systems, in West Africa, Nigeria.
“Our partnership with Symrise AG provides an acceleration of flavour development across West Africa and will increase the creativity of customized flavours, help our customers attain speed to market, and enhance their operational agility.”
Together, Symrise AG and Freddy Hirsch Nigeria have successfully positioned themselves as the leading contributors to the evolution of the food and beverage industry in West Africa and the Middle East.
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“Together, we are stronger than ever, committed to co-create with Freddy Hirsch Nigeria, combining the best of our strengths and leveraging our strong global footprint with our winning local flexibility, market, and consumer understanding,” concluded Berrahmoune. #Symrise Partners Freddy Hirsch to Spice W.Africa Food Market
