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    MarketForces Africa » MarketNews » Meta to Use Public EU User Content to Train AI Models
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    Meta to Use Public EU User Content to Train AI Models

    Julius AlagbeBy Julius AlagbeApril 15, 2025No Comments2 Mins Read
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    Meta to Use Public EU User Content to Train AI Models
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    Meta to Use Public EU User Content to Train AI Models

    Meta Platforms would soon start training its Artificial Intelligence (AI) models with public content shared by adults in the European Union. The company made the announcement on Monday, adding that people can also object to their data being used.

    Meta would use public content such as posts and comments as well as interactions people have with its AI, including questions and queries, to improve its models for European users.

    Content used to train its models would include the platforms Facebook, Instagram, WhatsApp and Messenger. The move followed the rollout of Meta AI in Europe last month and marked the resumption of training efforts paused last year due to regulatory concerns.

    Meta said that the initiative would help its AI better understand Europe’s diverse languages, cultures, and digital behaviours ranging from regional dialects to the distinct use of humour and sarcasm.

    Starting this week, users across the EU would receive notifications via Meta’s apps and email, informing them of the data collection and offering a clear and accessible opt-out form. Meta confirmed that it would respect all opt-out requests, including those already submitted.

    The company emphasised that private messages and data from users under the age of 18 will not be used. The Facebook parent also noted that its approach aligned with industry practices, pointing out that competitors like Google and OpenAI have already used similar data for AI development.

    This move came after the European Data Protection Board affirmed Meta’s compliance with legal obligations, allowing the company to move forward with its AI initiatives.

    Privacy advocates had previously raised concerns, but Meta insists its process is transparent and designed with user rights in mind.

    With this step, Meta aimed to deliver more relevant and localised AI tools while maintaining compliance with Europe’s strict data protection standards. #MTN Nigeria Net Loss Grows by 192% to N400 billion

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    Julius Alagbe
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    Julius Alagbe is a senior financial journalist and Editor at MarketForces Africa with nearly two decades of experience in finance, accounting, and economics reporting.He is one of Nigeria's most prolific financial market reporters, covering capital markets, monetary policy, corporate earnings, banking, telecoms, and macroeconomic developments across Africa.Julius has built a strong footprint reporting on Nigeria's leading corporates and financial services sector, including coverage of the Nigerian Exchange Group, Central Bank of Nigeria monetary operations, MTN Nigeria, GTCO, and major investment banking transactions.He regularly monitors the CBN’s open market operations, interbank FX markets, and equity market movements, providing readers with real-time intelligence on Nigeria’s financial landscape.His reporting draws on direct access to institutional research from firms including Moody’s Ratings, CardinalStone Securities, Fitch, and other leading African investment houses.Julius brings analytical depth and editorial rigour to every story, making complex financial data accessible to professionals, investors, and policymakers across Africa.Julius Alagbe is based in Lagos, Nigeria.

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