U.K. Moves to Impose Restrictions on Crypto Promotion

U.K. Moves to Impose Restrictions on Crypto Promotion

The Treasury of the United Kingdom published the government’s plans for legislation surrounding misleading cryptocurrency promotions today. While the government body emphasized its willingness to encourage innovation, it seeks to regulate cryptoassets under the same standards as other forms of financial advertising.

The Financial Conduct Authority of the U.K. already has strict standards by which financial promotions on other instruments like equities or insurance products must abide. The Treasury’s outlined plans involve amending the Financial Promotion Order to include digital assets within the purview of the existing financial promotion regimes.

The Financial Services and Markets Act of 2000 bars businesses from promoting financial instruments without approval from the Financial Conduct Authority or the Prudential Regulation Authority, yet the FCA currently is limited in its authority to regulate cryptocurrencies.

According to the Treasury’s announcement, the FCA “will shortly be consulting on their proposed financial promotions rules that will apply to cryptoassets,” and this legislation will appear before the parliament when “parliamentary time allows.”

The Treasury cited the increasing popularity of cryptoassets among U.K. citizens coupled with decreasing understanding of what cryptocurrency actually is as evidence of consumers’ vulnerability to scams and fraud.

The plans announced today did, however, take care to acknowledge the need to foster innovation.


Chancellor of the Treasury Rishi Sunak noted the “exciting new opportunities” that cryptoassets might offer consumers, but highlighted the need to protect consumers from “being sold products with misleading claims.”

Other countries have also instituted similar changes—just yesterday, Spain announced new rules for crypto advertisers. The move takes place in the wake of increased calls for scrutiny over the emerging digital assets space. U.K. Moves to Impose Restrictions on Crypto Promotion

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