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    Power: Minister Inaugurates Communication Team for Effective Service Delivery

    Ogochukwu NdubuisiBy Ogochukwu NdubuisiAugust 21, 2024No Comments4 Mins Read
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    Power: Minister Inaugurates Communication Team for Effective Service Delivery
    Adelabu Adebayo
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    Power: Minister Inaugurates Communication Team for Effective Service Delivery

    The Minister of Power, Mr Adebayo Adelabu, on Wednesday in Abuja inaugurated the Power Sector Communication Team (PSCT) for effective communication and better service delivery.

    The News Agency reports that the committee comprised heads of agencies under the power sector.

    Adelabu said that the initiative was designed to bridge the gap between the power sector and the public.

    According to him, .effective communication is the bedrock of any successful enterprise and the power sector is no exception.

    The minister who described the power sector as very complex, said “it is often misunderstood and fraught with challenges”.

    “The PSCT is our response to this. It is a platform for clear, consistent, and transparent communication, aimed at building trust and confidence in the sector.

    “The PSCT is more than just a team; it is a commitment to excellence in communication. Its members drawn from the heart of the power sector are dedicated to translating complex technical issues into plain language.

    “They are also to foster collaboration among stakeholders, and create a positive narrative around the sector,’’ he said.

    Adelabu said that the Federal Government envisaged a Nigeria where electricity was not just a luxury but a fundamental right, and to achieve this, we must work together, and effective communication was key.

    “The PSCT is a vital tool in this endeavour, and I am confident that under the leadership of its dedicated members, the team will excel. Together, we will transform the power sector from a source of frustration to a catalyst for national growth.

    “I urge all stakeholders, including the media to support the PSCT in its efforts. By working together, we can create a brighter, more electrified future for Nigeria,’’ he said.

    Earlier, the Chairman of PSCT, Mr  Bolaji Tunji, said that  the aim of the PSCT was to ensure that the communication team and the agencies speak with one voice, exchange information, collaborate, and eliminate working at cross purposes.

    Tunji, who is also the Special Adviser to the minister on Strategic Communication and Media Relations, said that the vision of the team was to transform the negative perception about the power sector.

    He said that the team had a responsibility to communicate effectively with all stakeholders in the power sector value chain.

    Tunji said that without effective communication, the sector would be winking in the dark.

    According to him, the team will be providing consistent, truthful, and insightful information that highlights the on-going progress and challenges within the power sector.

    “We believe that by fostering a culture of open communication, we can build the trust that is essential for our nation’s progress in this critical area.

    “Communication is the backbone of trust and reliability. Its the foundation upon which we build strong relationships with our different stakeholders and the people we serve all over the country.

    .“Effective communication also helps us prevent crises and resolve issues quickly by keeping our customers informed about maintenance, upgrades, or unexpected disruptions, and by doing this, we minimise inconvenience and frustration,’’ he said..

    Tunji said that to achieve the vision of PSCT, the team had laid out series of strategic initiatives aimed at educating the public, engaging stakeholders, and driving positive change throughout the power sector.

    He outlined these key initiatives to include sectorial campaign on power sector issues.

    “We are inaugurating a nationwide campaign focused on educating the Nigerian public on critical power sector issues such as energy theft, vandalism and other vices that hinder the efficient delivery of electricity services.

    “Through this campaign, we aim to shed light on the impact of these issues not only on service delivery but also on the economy and national development.

    “Our goal is to empower citizens with the knowledge to understand their roles in safeguarding our power infrastructure and to inspire collective action against these harmful practices.

    “By working together, we can significantly reduce these vices and improve the overall service delivery in the power sector,’’ he said. #Power: Inister Inaugurates Communication Team for Effective Service Delivery

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    Ogochukwu Ndubuisi
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    ogochi Ndubuisi is creative content manager with interest in marketing and advertisement. Ogochi supports MarketForces Africa's clients corporate communication units with content development and liaise with media unit for disseminable product information.

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