Netcore Cloud Lauds Adoption of Marketing Technology in Nigeria

Netcore Cloud has hailed the adoption and utilisation of marketing technology in Nigeria to drive brand growth for better customer service experience.

Mr Nisham Chhabra, Netcore’s Vice President for the Middle East and Africa, said this in a statement on Sunday in Lagos.

Chhabra said the company with Artificial Intelligence/Machine Learning-powered marketing automation and customer engagement platform seek to revolutionise how marketing and product teams engage with customers.

He pointed out that the acceptance, utilisation and adoption of marketing technology in Nigeria had grown exponentially.

He added that this had led to a mutually-engaging and beneficial relationship between the various brands and their customers.

“Netcore’s mandate is to deliver a highly personalised and exceptional customer experience with a human face.

“Since we began in Nigeria, we have witnessed a steady and rapid adoption of this technology by top brands and business in the country.

“This is why we rewarded some of our clients who have used our platform to reach and deliver their messages to their target audience.

“We will be awarding Nigeria’s top brands in the banking, fintech and aviation sectors,” he said.

He listed some of the awardees as: Wema Bank for the Best Engagement Strategy award; EcoBank (Champion of Email Engagement); UBA- Omni-channel journey master; Sterling Bank (Best Innovative App of the Year); First Bank (Best Email Engagement); Interswitch (Best Engagement Strategy).

Others are: Access Bank (Martech Thought leader); Stanbic IBTC Bank (Best Email Campaign); Polaris Bank (Best Use of AI and Analytics; Carbon (Martech Team of the Year); Opay (Emerging Martech Champion); Fidelity Bank (Martech Automation award of the year); Wakanow (No Code Innovation award). Naira Devaluation Deepens Economic Crisis in Nigeria

Also, Mr Edirin Abamwa, the Chief Executive Officer, Axon Analytics Ltd., one of the subsidiaries of Netcore Cloud, noted that the company was excited with the way marketing technology had come to stay in Nigeria.

“We are happy with the way marketing technology has become a game changer for various businesses in Nigeria.

“Tonight, we are reflecting on the many strides made by Netcore Cloud in the evolving landscape of marketing technology which serves as a reminder that excellence knows no boundaries, innovation continues to drive progress,” he said.