FirstBank Rewards 930 Customers in Win Big Promo Draw
FirstBank of Nigeria Limited rewarded 930 customers today in the third edition of its ongoing four-month “Win Big Promo” draw, which started on Oct. 23, 2023. The promo, expected to end on Feb. 23, is targeting 1,240 customers with 310 of them winning from the N170 million cash slash promo every month.
The draw, held at the bank’s headquarters in Marina, Lagos, was conducted electronically by Tequila Nigeria Ltd., a marketing communication agency that serves global and national businesses. The draw saw an additional 310 customers winning N100,000 each. The system randomly picked lucky winners from all retail groups across the six geo-political regions in Nigeria.
To qualify for the N100,000 monthly draw, customers will have to maintain a minimum deposit balance of N5,000 monthly and make a minimum of five transactions on any of the Bank’s digital channels. The channels include FirstMobile, LIT App, USSD, First Online as well as Debit Card transactions.
The Head of Personal Banking, Mr Ikemefula Nwachukwu, said that the 310 winners had emerged in two previous draws, which brought the total to 930 in the third draw. Nwachukwu said that the Win Big Promo was aimed at encouraging saving culture, use of the bank’s digital banking platforms and empowerment of customers through the loyalty reward.
“This is the third and second to the last edition. FirstBank Win Big Promo is our way of rewarding and recognising our loyal customers. Customers who have decided to remain with us for a long, long time. Shell Trims Outlook for LNG Demand Growth
“So, we conceptualised this and we thought that it is important, especially, if you look at what Nigeria is today, a lot of us are suffering, right? So, these customers will make do with rewards and recognition.
“And today, we rewarded 310 people, N100,000 each, that’s a lot. So, imagine people sitting in their homes and then getting alerts of N100,000. This excludes about 40,000 people who we are giving airtime for reactivating their accounts,” he said.
Nwachukwu further said the promo was to serve as an incentive to encourage customers to carry out transactions while the bank notes their continuous patronage and then rewards them for their loyalty. The National Lottery Regulatory Commission, Federal Competition and Consumer Protection Commission and Lagos State Lotteries and Gaming Authority witnessed the draw.
Oyinkan Kumamoto, who represented the Lagos State Lotteries and Gaming Authority, commended the transparency of the process and commended the bank for the promo, saying “basically, you have done well”. #FirstBank Rewards 930 Customers in Win Big Promo Draw
