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    MarketForces Africa » MarketForces News » Non-Fungible Tokens: Part of this Decade’s Investment Megatrend?

    Non-Fungible Tokens: Part of this Decade’s Investment Megatrend?

    Julius AlagbeBy Julius AlagbeJuly 17, 2021Updated:July 21, 2021 News No Comments3 Mins Read
    Non-Fungible Tokens: Part of this Decade’s Investment Megatrend?
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    Non-Fungible Tokens: Part of this Decade’s Investment Megatrend?

    NFTs, or non-fungible tokens, will become an integral part of the “tech investment megatrend” of the next decade, affirms the Chief Executive of one of the world’s largest independent financial advisory and fintech organisations.

    The comments from Nigel Green, deVere Group chief executive and founder, come despite the drops of about 80% in recent days in the NFT market from a peak of $102 million in NFT transactions in one day at the beginning of May.

    NFTs are digital collectibles that are encoded onto a blockchain – the same technology on which cryptocurrencies run – creating a unique digital watermark showing ownership and the digital rights to that collectible.

    In recent months many major global sports franchises, fashion brands and household name artists and musicians have launched NFTS.

    Non-Fungible Tokens: Part of this Decade’s Investment Megatrend?
    Non-Fungible Tokens

    In April, auction house Christie’s sold “Every days” the First 5000 Days,” a digital artwork in JPEG form by an artist known as Beeple, for US$69.3 million – making it the third-most-expensive work ever sold by a living artist.

    Mr Green notes: “The temporary drop in NFT transactions in the last few weeks is not surprising. It’s still a very new market that many investors still do not understand or even know about.

    “However, technology will inevitably be the investment megatrend of the decade and, I believe, that we can expect NFTs to become an integral part of this.”

    He says there are four main reasons why this is the case. “First, our daily lives are becoming ever more tech-driven – and this is picking up momentum all the time.

    “Second, it is about demographics. With the younger demographic – who are “digital natives,” having grown up under the ubiquitous influence of the internet and other technologies – who have increasing spending power, there will be increasing demand for tech-orientated products such as digital investments.

    “Third, there’s increasing interest and investment in cryptocurrencies, which is how NFTs are purchased.

    “Fourth, NFTs are positively changing business models, especially in the creative industries.

    “Artists and musicians for example can provide enhanced virtual experiences for collectors and buyers, they can prove their works are not counterfeited, and they can include criteria to get royalties every time their works are resold in the future.”

    But Mr Green recognises that there are still many NFT sceptics.

    “Some traditionalist commentators have dismissed NFTs as a fad and/or a bubble about to burst.  I would suggest that these would have been the people, including some tech experts, to have also dismissed the internet in the 1990s and the likes of Amazon in the 2000s as ‘hype.’

    “The bottom line is that millennials and Gen Z especially have digital lives and it’s natural to want to take digital representations of luxury brands, music and art into these worlds – and now they can – and this has value.”

    However, the deVere CEO concludes with a warning: “NFTs will have growing dominance within the tech investment megatrend of this decade.

    “But the market is very young and highly speculative at this stage and, as such, the risks are high.  Extreme caution must be exercised.

    Non-Fungible Tokens: Part of this Decade’s Investment Megatrend?

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    Julius Alagbe
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    Julius Alagbe is a senior financial journalist and Editor at MarketForces Africa with nearly two decades of experience in finance, accounting, and economics reporting.He is one of Nigeria's most prolific financial market reporters, covering capital markets, monetary policy, corporate earnings, banking, telecoms, and macroeconomic developments across Africa.Julius has built a strong footprint reporting on Nigeria's leading corporates and financial services sector, including coverage of the Nigerian Exchange Group, Central Bank of Nigeria monetary operations, MTN Nigeria, GTCO, and major investment banking transactions.He regularly monitors the CBN’s open market operations, interbank FX markets, and equity market movements, providing readers with real-time intelligence on Nigeria’s financial landscape.His reporting draws on direct access to institutional research from firms including Moody’s Ratings, CardinalStone Securities, Fitch, and other leading African investment houses.Julius brings analytical depth and editorial rigour to every story, making complex financial data accessible to professionals, investors, and policymakers across Africa.Julius Alagbe is based in Lagos, Nigeria.

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