XRP Price Crashes, Ripple Treasury Integrates Crypto and Cash
Ripple (XRP) crashed to its lowest level in weeks at $1.30, losing more than 3% over the last 24 hours amid bearish conditions in the global cryptocurrency market, closely tracking a broader market sell-off.
XRP’s trajectory is being shaped by strong foundational builds for utility and unique supply constraints, even as its price struggles against broader market headwinds.
Retail investors took profits as sharp price volatility triggered risk-off sentiment across major crypto names, dragging the market cap down below $2.3 trillion.
XRP trading volume over the last 24 hours had dropped to $2 billion, while the market capitalisation of the fifth-largest crypto settled at $80 billion on Thursday.
According to cryptocurrency analysts, XRP shows a strong correlation with Gold, indicating a macro-driven move. The decline is primarily driven by a negative beta to a falling crypto market.
The entire crypto market fell over the past 24h, with the total market cap dropping 2.96% to $2.29T. XRP’s decline almost exactly mirrored Bitcoin’s 3.24% drop, indicating the move was driven by macro sentiment and not a coin-specific catalyst.
Traders maintained that XRP acted as a high-beta asset during a broad market downturn, with its price movement largely explained by sector-wide flows rather than its own news.
Trading signals indicate that the XRP price has broken below its 7-day average of $1.32 and its 30-day average of $1.34, a sign of near-term bearish momentum.
Technical structure confirmed the sell-off, with the break of short-term averages inviting further selling pressure. The oversold RSI could provide a floor for a short-term bounce.
The immediate structure is bearish. Key support is the recent swing low at $1.30. If that level holds, a corrective bounce toward the $1.34–$1.35 Fibonacci resistance band is the base case.
The main risk is a breakdown below $1.31, which could target the next significant support zone around $1.27–$1.28. The key trigger will be Bitcoin’s ability to stabilise, as XRP remains highly correlated.
Ripple launched Digital Asset Accounts and Unified Treasury, embedding native support for XRP and its RLUSD stablecoin directly into its enterprise treasury management platform.
This allows corporate finance teams to view and manage digital assets alongside traditional cash in a single, regulated interface, eliminating manual reconciliation.
This is bullish for XRP because it directly targets institutional adoption by lowering the operational barrier for corporates to hold and use the asset.
Elsewhere, data shows cumulative net outflows of $11.4 billion from Binance, reducing its XRP reserves to about $3.6 billion. The supply has not rebuilt despite price weakness, suggesting a structural shift into private custody rather than a temporary withdrawal.
